Hi, I'm Rosie
Founder of Lasso & Lead. Based in the Waikato, working with small businesses right across Aotearoa.
how I got hereGrit runs in the family
I didn't get into marketing because I dreamed of being an agency owner. I got into it because I watched small business owners struggle to show up online in a way that reflected how good they actually were.
I grew up around small business. My parents ran retail shops, wholesaled product, and launched one of the earlier e-commerce operations in NZ. The grit of it stuck with me.
I built my own business from scratch as a nail technician in Mount Maunganui. Fully booked, strong brand, loyal clients. I know what it takes to grow something from nothing, and how exhausting it is to do the marketing on top of everything else.
That's what led me to my Diploma in Digital Marketing, and eventually to Lasso & Lead. Built for NZ small businesses that deserve better than cookie-cutter content and offshore agencies who've never heard of Fieldays.
No junior staff. No chain of command. No account manager who doesn't know your brand. When you work with Lasso & Lead, you're working with me, and I actually care about your results.
the house rulesMy ethos
Manageable, not a second job
Digital marketing should feel simple and strategic, tailored to your business, so you can focus on what you do best.
Punch above your weight
You don't need a massive budget to make a massive impact. The right strategy, smart content and a bit of creativity go a long way.
Seen by the right people
Marketing that connects, converts and builds real momentum with the people who truly get what you're about.
Small business, big respect
Small businesses are the backbone of this country. You deserve the strategy and support to grow, without the fluff or the big-agency price tag.
Let's round up your people
Tell me about your business. I'd love to hear what you're working on.
Get in touch