Marketing for people who love what they do
Social media, email, content creation and Squarespace websites for rural brands and passionate small businesses across Aotearoa. Done properly, by one person who actually cares.
Howdy,I'm Rosie
I started Lasso & Lead because I kept seeing the same thing: small business owners doing everything themselves, including their marketing, and burning out trying to keep up.
Marketing doesn't have to be complicated. It just has to be consistent, strategic, and actually connected to how your business makes money.
I bring social, email, content and web together so your marketing tells one clear story, wherever your customers find you.
based in the Waikato, riding out across Aotearoa
pick a cardThe Lasso toolkit
All servicesMeta, Sorted
12 on-brand posts every month, graphics and captions done for you. You show up three times a week, every week.
Deal me inEmail, Sorted
Welcome, abandoned cart, post-purchase and win-back flows. Written in your voice, built and tested. Set and forget.
Deal me inContent Shoots
Photo and video captured on location, in your world. Product, lifestyle and behind the scenes that looks like your brand, not stock.
Deal me inWebsites
Clean, considered Squarespace sites designed around your brand and built to turn visitors into enquiries. Copywriting available.
Deal me inNot sure where to start? Saddle up.
A 90-minute strategy session where we audit what you're doing, cut the noise, and you leave with a written action plan you can actually follow.
for farmers & dreamers alikeIs this you?
You're in the right place if
- Your business is good, but your feed doesn't show it
- You've tried doing it yourself and it's the last thing you feel like after a long day
- You want consistent, on-brand content without having to think about it
- You're ready to hand it to someone who actually gets it
Probably not a fit if
- You want to micromanage every post
- You're not sure your business is ready to invest in marketing yet
- You're looking for the cheapest option going
Ready to round up your people?
Tell me what you're working on and I'll come back to you with a plan. No pressure, no jargon.
Let's talk