WEBSITE / SQUARESPACE / AUCKLAND
Expression Boatworks
NZ-built fibreglass fishing boats from Whenuapai, Auckland. A father-and-son team with over 70 years in boatbuilding, design and offshore powerboat racing, building beach-launchable boats with American sportfishing style.
The brief
Expression Boatworks had a website, but it wasn't doing much for them. It was mostly one black and white photo, a slogan and a short mission statement. They wanted a site that actually worked: one that told the story behind the boats and gave buyers a clear way to get in touch.
What I did
Rebuilt the website in Squarespace with a story-led layout, from the hero video down to the enquiry form
Put the boats in action up front, using the on-water video Chris films out on the boats
Pulled the best of their existing content into a clear "Our Story So Far" section
Gave every model in the range (390T, 400SC, 400CC and 430CC/SC) its own write-up, specs link and enquire button
Added a "Book a sea trial" button to the header and through the page
Built an enquiry form that asks which boat people are interested in, so every lead arrives with context
The result
A website that shows the boats doing what they do best, out on the water, with a clear next step on every page. [PLACEHOLDER: add a client quote or a result, e.g. more enquiries or sea trial bookings since launch.] See it live at expressionboatworks.co.nz.
Before & after
The old homepage: a single black and white photo, a slogan and a short mission statement, with no clear next step for buyers.
The new homepage: on-water video front and centre, the story straight after, and "Book a sea trial" one click away.
See the live site →Let's make yours next
Tell me what you're working on and I'll come back to you with a plan.