What is GEO and How Can Your Business Improve It?
What is GEO? Discover how to optimise for AI search, improve visibility, and make your business a trusted source online.
How Small Businesses Should Optimise for AI (2025 and Beyond).
Learn how NZ small businesses can optimise for AI in 2025. Practical tips on strategy, analytics, and customer experience to future-proof your marketing.
What Is SEO?
Whats is SEO? How can your small business benefit from it? + more! My ultimate SEO cheat sheet.
Selling with Scenarios: Why People Buy What They Want, Not What They Need
Understand customer psychology with scenario-based marketing. Learn why buyers choose wants over needs, and how your business can adapt.
The Top 5 Marketing Mistakes NZ Small Businesses Make (And How to Avoid Them).
Avoid the top 5 marketing mistakes small businesses in NZ make. Learn practical fixes to boost your reach, save time, and grow smarter.
What Is a Buyer Persona and How to Create One for Your Brand.
Learn what a buyer persona is and how to create one. Build stronger connections with your audience and tailor your marketing for better results.